The local political parties are readying for the elections in November. They have made plans, assembled their teams, developed their ideas and established their fundraising. Now all that remains are the dirty tricks.
Strategists say they are readying for the mudslinging and negative campaigning. Said one, “We are getting our rhetoric ready including name calling, leaking damming information and planting false stories in the newspaper and social media. We can’t wait!”
Many techniques are implemented from distorting an opponent’s record to just simply lying. Veterans of negative campaigning say it stirs up the base and exploits the fears of the politically unaware.
One operative of many smear campaigns remarked, “When in doubt make them look like the criminal and corrupt individuals that they are or they are going to be.”
Campaign managers are not concerned about the effects of negative campaigning from voters. According to one, “ There is no need to worry about the backlash of calling the opposing candidate a pig, leach or a malodorous sewer because most voters don’t pay attention, don’t care or know it to be true.”